The ad campaigns have evolved, yet they all share a common trait: visual impact. From that first image of a seminude man looking up at the stars, to the bullet that blow up the fragrance's bottle creating crystal, metal and cosmic blue liquid explosion. The power of kinetic energy.

The Bottle
A spoked wheel like that which can be found in the depths of a watch. A universal symbol of precision, engineering and technology. This is the starting point for the creation of this memorable bottle, that has defined an era. The industrial subtext of the metallic gray and thick glass transformed it into an iconic object.

The Packaging
Modern and revolutionary, its exterior references sheets of reenforced CorTen screwed together to resemble a protective safe wherein a precious object lies hidden.

Creative Director
Juan Gatti.